THE IAB BALTICS MONTHLY WRAP | January
new members
We welcome two new members to the IAB Baltics family:
We are delighted to announce the newest additions to the IAB Baltics Board, each bringing a wealth of experience and expertise to our dynamic team. Please join us in welcoming Elvis Abeltins and Sander Maasik.
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Elvis Abeltins
Advertising and Demand Generation Manager at Printful
Elvis Abeltins is a seasoned digital marketing expert with a proven track record in elevating the presence of leading Baltic brands. His journey spans both agency-side endeavors and global in-house advertising strategies. Currently, as the Advertising and Demand Generation Manager at Printful, Elvis is dedicated to helping artists and entrepreneurs turn their creative visions into thriving e-commerce businesses. We are excited to leverage his extensive knowledge and innovative approach to digital marketing within the IAB Baltics community.
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Sander Maasik
Sander Maasik Advertising Sales Director, Ekspress Grupp
With a solid decade at Delfi Meedia, Sander Maasik has established himself as a key player in the advertising field. As the Advertising Sales Director and a member of the Management Board, he's been instrumental in spearheading successful campaigns and building strong client relationships. Sander's skill set extends into management, advertising, and project management, where his thoughtful approach to brand development and customer relationship management has made significant contributions.
Joining the IAB Baltics team, Sander offers his rich experience, a thoughtful strategic perspective, and a genuine enthusiasm for digital media innovation. His well-rounded expertise and understanding of the advertising industry are set to be valuable assets to our initiatives.
We look forward to the valuable perspectives and contributions that Elvis Abeltins and Sander Maasik will bring to our board. Their rich experiences and strategic insights are sure to enhance our efforts in advancing the digital advertising landscape in the Baltics.
Industry insights
PREDICTIONS FOR THE YEAR
Start the Year Ahead of the Game! Dive into Our Committee Trend Predictions for 2024
Our Brand Advertising and Programmatic Trading Committees have put together two fantastic blogs to share their predictions of the key trends and buzzwords they expect in 2024. AI, Retail Media, Sustainability, DOOH... what will be key in 2024? Click below to find out what the experts think.
news
news
TCF Vendors & CMPs Registration and Management Portal Proposal
To further enhance our ability to manage the registrations of TCF (Transparency & Consent Framework) Vendors and Consent Management Platforms (CMPs), IAB Europe seeks to move its existing portal to a new architecture and add support for administration workflows that will help IAB Europe manage the registration process and support the various procedures of the TCF compliance programmes.
Click to read the request.
IAB Europe's Response to the European Commission's GDPR Multistakeholder Expert Group Questionnaire for the 2024 Report
IAB Europe submitted their observations to the European Commission on the Multistakeholder Expert Group Questionnaire for the 2024 Report on the Application of the GDPR.
The response underscores several priority issues requiring attention under the GDPR. These include the imperative for more consistent application of data protection laws, enhanced education and awareness about the GDPR, and the necessity to support research and development into innovative data protection technologies by better applying the risk-based approach. Read our full response below.
Our Pan-European Retailer Digital Advertising Capability Map
IAB Europe announced the release of the Pan-European Retailer Digital Advertising Capability Map, a new resource that marks a significant step in shaping the landscape of retail media in Europe. The Map is a significant milestone in our roadmap to provide more education and standardisation for the Retail Media landscape in Europe. Other resources to encourage awareness and investment in Retail Media include A Retail Media Advertising Product Matrix, A 101 Guide to Retail Media, Retail Media Definitions and A Retail Media Glossary.
IAB Europe responds to the EDPB public consultation on their draft guidelines 2/2023
IAB Europe, in coalition with National Trade Association members representing thousands of companies operating in the digital marketing and advertising ecosystem has responded to the EDPB public consultation on their draft guidelines 2/2023 on Technical Scope of Art. 5(3) of ePrivacy Directive.
The undersigned associations have grave reservations that the proposed guidelines 2/2023 as currently drafted entail significant risks of discrepancies in their application by organisations and regulators. Read the full response below.
IAB Europe’s DSA Transparency Implementation Guidelines
IAB Europe announced the publication of our Implementation Guidelines for the EU’s Digital Services Act (DSA) Transparency to help online platforms meet the legal requirements for user-facing information disclosures. To facilitate this process, IAB Tech Lab and the IAB Europe Taskforce have standardised data collection, compilation, and transport with new Technical specifications and Implementation guidelines. Read the full press release below.
IAB Europe Welcomes First Chair & Vice-Chair of the Retail Media Committee
IAB Europe welcomed the first Chair and Vice-Chair of the Retail Media Committee, to help lead and drive integral work and pan-European standardisation and education in this rapidly growing digital advertising space.
Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus was elected as Chair of IAB Europe’s Retail Media Committee, alongside Patricia Grundmann, Chairwoman of Retail Media Circle, Bundesverband Digitale Wirtschaft (BVDW) e.V. and Vice President Media & Retail Media, Managing Director OBI First Media Group, who was elected as the Vice-Chair, during the first Committee meeting of 2024.
Network news
IAB Spain Release Updated Connected TV White Paper
IAB Spain has published an update of the Advanced TV White Paper launched in 2020, and shows the evident evolution of Connected Television from then to today. This is a useful tool for all stakeholders operating in the Connected Television market. This paper has been written by its Connected Television Commission and is sponsored by GroupM Nexus and Smartme Analytics.
Latest Guidance on Social Media Advertising for Influencer
Last week IAB Ireland hosted a webinar in partnership with the ASAI and CCPC to explain the new guidance from the Advertising Standards Authority for Ireland (ASAI) and the Competition and Consumer Protection Commission (CCPC) or Irish influencers. You can watch the webinar recording below alongside the decks presented.
Join IAB Finland for an Industry Insider on Attention
IAB Finland in partnership with YOC/Nostemedia! will tackle optimisation and measurement of Attention on the 8th February. In this webinar you will gain Concrete information about Attention capabilities for buyers and publishers. You will learn how to make more engaging adverts and you will hear case studies and results from real campaigns. To take part, register below.
BVDW Release Standard Definitions for Retail Media Metrics
BVDW (IAB Germany) has just published definitions for the standard metrics used for retail media in Germany, they have also published an English language version which can be downloaded below.
IAB UK’s Navigate DOOH in their Latest ‘Compass’ Release
DOOH, AR/VR, Connected TV, Gaming and Shoppable advertising are providing advertisers with new and exciting ways to bring brands to life, resonate with consumers, and drive sales. IAB UK’s Compass is an excellent manual to understand the future of these four channels and how you can harness them most effectively. Read how below.
Watch on demand
IAB Europe’s Retail Media - The Next Wave of Advertising
IAB Europe’s The Great Debate: Trust & Transparency 2023
IAB Europe’s AdEx Benchmark Overview videos
IAB Europe’s Flagship Event - Interact 2023
State of the Nation: 10 Future Forces Shaping Our Industry
we need your input
There’s Still Time to Share Your Thoughts on Generative AI in Digital Advertising
Share Your Insights!
In partnership with Microsoft Advertising, we’re eager to gain your valuable insights into the current state of Generative Artificial Intelligence (GAI) within the digital advertising industry.
Generative AI is re-shaping the digital advertising landscape, and understanding how it is used, and perceived, and how it will evolve is vital for our industry. The survey is open until Friday 2nd February 2024. So don’t delay. Take part today.
events and highlights
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IAB Europe's The Great Debate: Sustainability
MARCH 26th
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IAB Europe’s The Great Debate - Retail Media
APRIL 23rd
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IAB Europe's Virtual Programmatic Day H1 2024
MAY 1st
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IAB Europe's The Great Debate: AI
JULY 1st
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IAB Europe's Virtual CTV Day 2024
SEPTEMBER 10th
Thank you for being an integral part of our community. Together, let's continue to elevate the standards, ethics, and innovations in digital advertising.
Warm regards,
IAB Baltics Team